Campaign concept for Edward Jones. Objective - communicate new government rules that are impacting 401k Rollover fees. Working in team with writers and strategists, I was tasked with using existing Ed Jones brand equities to establish a visual language around the message we would propagate in this exercise.

Campaign proposal consists of Direct Mail pieces, Digital Banner Displays, Social Media, CRM and a Micro-site.

Credits: Epsilon, Greg Akouris, Kathy Sullivan, Gretchen Weaver
and Wes Henry